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All Journal Communicatus: Jurnal Ilmu Komunikasi PAX HUMANA Alhadharah: Jurnal Ilmu Dakwah COMMED: Jurnal Komunikasi dan Media Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Communication Yumary: Jurnal Pengabdian kepada Masyarakat Komunika: Jurnal Ilmu Komunikasi Jurnal Digital Media dan Relationship Alhadharah: Jurnal Ilmu Dakwah Scriptura : Jurnal Ilmiah Jurnal Ilmu Komunikasi Andalan Eastasouth Journal of Positive Community Services Jurnal Media Pengabdian Komunikasi Jurnal Spektrum Komunikasi
Mujianto, Haryadi
Program Studi Ilmu Komunikasi Fakultas Komunikasi Dan Informasi Universitas Garut
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Jurnal Ilmu Komunikasi Andalan

 1 
Analisis Faktor Pendorong Penggunaan Aplikasi Sing! Karaoke by Smule Ismira Febrina; Ridwan Mustopa; Haryadi Mujianto
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 5 No. 1 (2022): Vol. 5 No. 1 (2022)
Publisher : Universitas Majalengka

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Abstract

This study aims to identify and interpret the factors that encourage audiences to access the Sing! Karaoke by Smule. This research method is qualitative with an interpretative approach. This research was carried out during January 2022 with data collection techniques through interview techniques, literature searches, and interpretation of the data. Interviews were conducted with nine users of the Smule application using several methods, including face-to-face (with health protocols), Video Call, and WhatsApp Chat. The results show that the number of people who access the Smule application cannot be separated from the needs that underlie the users to use it. This is in line with what was stated by Katz, Gurevitch and Haas regarding human needs related to the use of media, namely the existence of cognitive needs, affective needs, personal integrative needs, social integrative needs and the need for escape or tension release.
Analisis Komunikasi Pemasaran Berbasis Online di Masa Pandemi pada Perusahaan Penerbit Buku RGP Gita Garliani; Yandi Hermawandi; Haryadi Mujianto
JIKA (Jurnal Ilmu Komunikasi Andalan) Vol. 4 No. 2 (2021): Vol 4. No. 2 (2021)
Publisher : Universitas Majalengka

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Abstract

Along with the sophistication of technology and the behavior of people who prefer to move at home using the internet during a pandemic, product marketing can now be integrated with online-based marketing. Online-based marketing strategies are important, especially when the COVID-19 pandemic hits Indonesia, where people prefer to do activities at home using the internet. The background of this research is the existence of community activities in cyberspace (internet) during the pandemic which makes companies need to optimize their online-based marketing communications. One of the business fields that are required to follow the online-based marketing style during this pandemic is the book publishing company PT Raja Grafindo Persada (RGP). This study will analyze online-based marketing communications during the pandemic at the book publishing company PT RGP. The research method used is a qualitative method that will describe the marketing of book products during a pandemic which can be seen from PT RGP's online-based marketing communications. The data collection method in this study will use the method of observation, documentation, and literature study to produce data validity. The activity that was chosen purposively was the online marketing communication activity of the publisher PT RGP during the pandemic. The results showed that the publisher of PT. RGP, especially during this pandemic, carried out online-based marketing communications optimally. They perform 5 stages of optimally integrated marketing communications.
Co-Authors Achmad Wildan Kurniawan Alviola Sylva Excelsa Astri Fitria Angeline Chotijah Fanaqi Denis Nopia Fitriani Deri - Hudaya, Deri - Dwi Novianti Rusliani Falahudin Falahudin Febrina, Ismira Gantha Pagarsandya Gita Anggraeni Permana Gita Garliani Hardan Adha Apriana Hendrawan, Heri Hilyatu Sadiyah Iis Zilfah Adnan Indah Fitria Kenny Kharismawati Leadya Raturahmi Livia Ayu Safitri Mey Irma Rimayanti Mohammad Firmansyah Bratadiredja Mustopa, Ridwan Neneng Lisna Rahayu Sidiq Neni Yulianita Nurul Syamsiah Rosanti Utami Dewi S.Y Roy Burju Sihombing Salwa Salbina Gustiandi Yandi Hermawandi Yani Srimulyani Zikri Fachrul Nurhadi Zikri Fachrul Nurhadi Zikri Fachrul Nurhadi Zikri Zikri Fachrul Nurhadi, Zikri Fachrul